Tuesday, April 3, 2012
World's Most Famous Cheese Launches Gecko Technology - you've gotta love the Swiss!
If you ask people to use three adjectives to describe the Swiss, humorous is not usually the first word that comes to mind. Reserved, responsible and modest -- yes. Amusing, creative and progressive -- no. Although, as a token Swiss-by-marriage, one thing that I will say about my fellow countrymen is that they have a quirky tendency to catch you off guard when you least expect it. It's part of their charm. It also explains why I wasn't too surprised to learn from Patricia H that the producers of Emmental cheese, also known as Swiss cheese, had masterminded an April Fool's Day prank viewed by over 100,000 people throughout Europe.
During the week prior to April 1, Emmentaler AOC advertised its latest development: Emmental cheese with added gecko guard. How does it work? Watch the Youtube clip and find out!
People were so convinced that gecko guard was real that nearly a thousand curious citizens showed up at the Bärenplatz in Bern to sample the technologically advanced cheese. The Swiss - you've gotta love them. I know I do!
Many thank to Patricia for calling my attention to this cunning April Fool's Day joke. I don't know how I missed it while I was in Geneva.
It reminded me of another prank pulled by the Swiss National Tourist Office a couple of years ago when they posted a video to recruit mountain cleaners to help keep the Swiss Alps immaculate. At least they don't mind poking fun at themselves and their reputation for cleanliness.