Eiffel Tower illuminated in pink for Breast Cancer Awareness

Eiffel Tower illuminated in rosy hues with a pink ribbon projected on the first floor

For the first time in history, the Eiffel Tower was illuminated in pink. After the Grand Palais, Palais Garnier and the Conciergerie, it was the majestic "Iron Lady's" turn to shine a light on Breast Cancer Awareness.

(L-R) Pauline Delpech, Marie Gillain, Henk Van Der Mark, Anne Hidalgo, Elsa Zylberstein and Marielle Fournier attend the "Octobre Rose" Eiffel Tower illumination hosted by Estée Lauder

At approximately 8:30 pm, a hush fell over the crowd as the base of one of the world's most famous monuments turned a rosy hue last night. Within minutes, the color had spread upwards until it reached the very top. Not even the waxing moon could compete with the tower's glory.

Paris' mayor Anne Hidalgo was joined by Henk Van Der Mark, president of Estée Lauder France. The cosmetic company's Breast Cancer Awareness (BCA) Campaign, "Hear our stories. Share yours.," is designed to create a global community of strength and support through digital storytelling. The 2014 BCA Campaign comes to life through the inspirational stories of brave women and men who have faced breast cancer and the loved ones who supported them throughout the experience. People around the world are invited to visit BCAcampaign.com to hear these powerful stories, find strength in their common experiences, share their own stories and join the fight against breast cancer by making a donation to the Breast Cancer Research Foundation (BCRF).

During the month of October, other notable landmarks including the Empire State Building, the Colosseum in Rome, the Bandra-Worli Sea Link in Mumbai, the Burj Al Arab in Dubai and The Peninsula in Hong Kong and Paris will be illuminated in pink.

Please click here to see more photos of the pink Eiffel Tower and The Peninsula Paris.

The Eiffel Tower illuminated in pink for Breast Health Awareness